Social Networking Technologies ‎

web 201 Report: What is Web 2.0 and how do Professionals Use it? If you’re lost into the clutter of web 2.0 buzz words and definitions, CCH’s recently published survey report might come in handy. The objective of the report is “to gauge the effects that Web 2.0 and user-generated content are having on the way professionals access, absorb, and disseminate information”. It offers short and clear definitions for “Web 2.0″, “Blog”, “Wiki”, “RSS”, “Social Bookmarking”, and “Social Network”. What’s more, it presents paragraph-long scenarios for using each of them in professional settings (starting page 9), which can be useful if you’re looking to make a case for these kind of tools in your organization.

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If you’re interested in social media in corporate settings, this post is for you. ‎‎A paper by Deloitte, presented in a Workshop on Social Networking in Organizations, briefly reviews the design and deployment of social networking tool, D Street, in the company.
D Street is a web-based application created with the goal to increase the points of connectivity among Deloitte’s professionals. The tool allows them to create profiles that share their professional and personal brand.

D Street is described as “a ‘mash-up’ that takes data from human resource systems and combines it with employee-generated content.” It is comprised of selected elements of social networking sites such as Facebook and LinkedIN, which were applied to the specific business environment of the company.

What does it offer?

The following are a sampling of the data included on each personal profile (see screenshot):

Firm directory data including geography, contact information, service areas, service lines, function
People affiliations
Personal interests including hobbies and personal favorites
Suggested restaurants, things to do and places to see when visiting
Blog module
Presence awareness
Resume, publications and content
Work interests including affiliations, certifications and specializations
Deloitte programs, community and affinity group participation